Answer engine optimization

When buyers ask AI which tool to buy, make sure it says yours.

SURFACED gets early-stage B2B SaaS cited in ChatGPT, Claude, Gemini and Perplexity — so your product shows up the moment a buyer asks for tools in your category.

// 20 buyer prompts · 4 engines · results in 48 hours
Where the decision gets made
ChatGPT
OpenAI

Your buyers are asking ChatGPT which tool to use.

The shift

Your buyers stopped Googling. They're asking AI.

The B2B software search bar has moved from Google to the chat box. Buyers now hand their shortlist to an AI — and if it doesn't name you, you're not in the deal. Here's where the market actually is in 2026:

0%
of B2B software buyers now start research in an AI chatbot, not Google.
G2, 2026 · 1,076 buyers
0%
rely on AI chatbots somewhere in their software research process.
G2, 2026
0%
chose a different vendor than planned, based on what the AI told them.
G2, 2026
0%
of B2B tech brands have zero citations across ChatGPT, Perplexity & Gemini.
Crackle PR, 2026

AI-first research jumped from 29% to 51% in eleven months — and 33% of buyers bought from a vendor they'd never heard of before the AI named it. Meanwhile Forrester reports B2B sites seeing 10–40% traffic declines as research moves into the answer box. The shortlist is being written without you in the room. SURFACED puts you back in it.

The SURFACED process

From invisible to the recommended answer.

A clear four-step loop — no vague "content strategy," just measurable citation share.

01

Audit

We run the real prompts your buyers use across every engine and map exactly where you're missing — and who's winning your slot.

02

Optimize

We build the fact-dense, structured, citable content the models actually trust and pull from — the way AI selects sources, not the way Google ranked them.

03

Surface

You start appearing in the answers buyers see when they ask for tools in your category — named, cited, and positioned against competitors.

04

Prove

We track citation share, mention position and share of voice over time, and report the lift. You see the movement, not a vanity dashboard.

See exactly where you're invisible in AI search.

Most brands have never checked. The gap is usually bigger than they think.

The free audit

What you get in 48 hours

  • ✓
    Your visibility across ChatGPT, Claude, Gemini & PerplexityReal buyer prompts, run live — not a synthetic checklist.
  • ✓
    The competitors winning your categoryWho the AI names instead of you, and how often.
  • ✓
    The specific gaps making you invisibleWhere the models look, and what's missing on your side.
  • ✓
    A prioritized fix listThe highest-impact moves first — yours to keep, no strings.
Start here

Free AI visibility audit

£0 · no commitment · 48-hour turnaround
Claim your audit →Or book a call first
We'll never share your data or spam you.

Be the answer, not the afterthought.

The buyers deciding right now aren't scrolling to page two. They're reading one AI answer. Let's make sure you're in it.

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